Mission & Values
The UK has set itself a target it doesn't yet have the infrastructure to deliver. GreenTech Industries was built to be that infrastructure.
Why this work matters
The UK Critical Minerals Strategy sets two targets for 2035: 10% of national demand for critical minerals from domestic production, and 20% through recycling.
The UK Battery Strategy projects around 150,000 tonnes of end-of-life battery packs needing processing each year by 2035.
Recycled sources are expected to ramp up from 2030 and become significant by 2040. Recovering what's inside these packs is how that happens.
20%
Share of UK critical mineral demand to be met through recycling by 2035.
UK Critical Minerals Strategy, Vision 2035150,000 t
End-of-life battery packs needing UK processing capacity each year by 2035.
UK Battery Strategy, 202394%
Share of global rare-earth magnet production controlled by China.
International Energy Agency, 202439–57%
Share of global battery demand for lithium, cobalt and nickel that recycling could meet by 2040.
Faraday Institution, Insight 20, 2024
Meeting the recycling target takes a precision-disassembly capability the UK doesn't yet have at commercial scale, one that recovers materials, modules, and intellectual capital before anything is shredded. That's the work GreenTech Industries was built to do, and it's why we call it a mission.
Our process saves parts and makes the world better, and it also makes what goes into the waste stream safer. It makes the whole chain more efficient.
This is where technology meets society, politics and legislation. It's where we play: recovering material the UK can't afford to lose, without displacing communities or creating radioactive waste elsewhere. It's an environmental problem and a national infrastructure challenge.
The clock
Each year the planet renews a budget: the food and timber it can grow, the water it can replenish, the carbon it can absorb. Earth Overshoot Day marks the date humanity has used a full year’s worth. In 1972 it fell on 31 December, and the budget lasted almost the whole year. In 2026 it fell on 30 July, and everything since runs as overdraft: at today’s demand, we’re consuming 1.73 Earths. Live like Qatar, and the budget is gone by 4 February. Live like the UK, and it’s gone by 22 May.
And that’s only the renewable half of the problem. Lithium, cobalt, nickel and copper, the metals inside an EV battery, are finite. What’s already been mined is all there is. Every cell shredded into waste means mining the deficit deeper. Every cell recovered and rebuilt means the opposite.
Our answer to the clock:
Retention.
Regeneration.
Reinvention.
The budget doesn’t balance without them.
Our mission
By processing every end-of-life EV battery on a precision line, recovering what's still useful, regenerating what can be reused, and reinventing what's left.
Every pack, every cell, and every kilo of material kept in the UK economy.
Our values, in practice
Values are easy to write down and harder to honour when a customer wants a faster or cheaper answer. These three are what we won't compromise on, even when it costs us.
Retention
Shredding comes last, and never by default.
Every pack on our line gets stripped for what's still useful: components, cells, data, and remaining usable life. Material worth keeping stays out of black mass.
What this costs us
A slower line and higher labour per pack. We accept both because we sit upstream of the shredder, where the value can still be recovered.
Regeneration
The vehicle goes back to work because the pack did.
If a module can be tested, regenerated, and put back into service, that's what we do, for the operator who originally bought the pack, on the asset they already own. We hand the diagnostic data back. The operator decides if and when a replacement is needed.
What this costs us
We sell fewer new modules, and we hand working packs back when an upsell would have been the easier sale. The cheaper answer for the customer is usually the right one.
Reinvention
A second life is a design decision.
Components the precision disassembly line recovers are engineered into energy storage and replacement packs from the outset, so the second life is designed in. That's how a disposal problem becomes an energy resource at lower cost than new-build.
What this costs us
A longer R&D path: engineering choices are made earlier and held longer, and the product roadmap takes the indirect route.
These values are the rules the process runs on.
Proof of principle
The Ellen MacArthur Foundation’s butterfly diagram is the reference model of the circular economy, and its rule is simple: the closer a material stays to its highest value, through maintenance, reuse and remanufacture, the less the world loses. The outermost loop, recycling, is the last resort.
Our values map onto the loops that matter most. Retention holds the innermost ground, keeping every pack’s components, cells and data in reach. Regeneration runs the maintain-and-reuse loops, re-energising packs and returning them to the operators who own them. Reinvention runs the remanufacturing loop, rebuilding components for their next purpose.
The model names three roles: parts manufacturer, product manufacturer, service provider.
GTI is all three.
Our people
An organisation with this mission attracts a particular kind of person. People who chose engineering, operations, commercial work, then chose to do it for a business where what they do connects to something larger than the day's deliverables. Our Chief Programme Officer Will Grocott calls it "almost a cause". The work itself is what makes the description fit, sitting at the intersection of technical capability and national consequence.
Even when the day-to-day work looks routine, people who connect it with why the business exists, and see that they're contributing, put in more. They go above and beyond.
That's the culture this mission produces, and it shapes how we hire and how we partner. Visitors to the facility see retention, regeneration, and reinvention run as a discipline, by a team that signed up for the cause as much as the contract.
It protects the planet's resources, the operator's margins and the country's strategic position.
Meet the people behind it
