The team that
knows why
it comes to work.

Tony Booth has spent two decades in automotive and motorsport engineering, taking new technology to market and scaling programmes from concept into production. His career has consistently placed him at the intersection of commercial strategy and technical delivery, on zero-emission vehicle programmes for brands including Aston Martin, Lotus and McLaren.

At Williams, spanning both the Grand Prix operation and Williams Advanced Engineering (WAE), Tony led the commercial function for seven years. During this period he implemented a go-to-market strategy for battery production, was appointed interim Managing Director, and took on the role of Programme & Commercial Director of Hyperbat, the joint venture between Williams and Unipart that he led from creation through to delivery. Hyperbat delivered the battery system for the Aston Martin Rapide E and won the multi-million pound Lotus Evija contract.

In parallel, Tony supported the exit of WAE to EMK Capital and subsequently to Fortescue Group. It was during this period that he began the battery end-of-life work that would become GreenTech Industries, working with key suppliers and establishing an IP ownership model with Williams and programme partners.

He went on to lead the McLaren Solus GT programme at KW Special Projects (KWSP), taking the vehicle from design concept through manufacture, procurement, validation, and production launch as Chief of Supply Chain, Programme and Sales. He also led the exit of KWSP into McLaren. It was during this period that he founded FOR3V3R Ltd, the R&D vehicle that became GreenTech Industries, running continuous battery end-of-life research in parallel and building the IP portfolio that underpins the business today.

What makes Tony's background unusual is the combination. He is trained to set up production lines to automotive and aerospace quality standards. He understands battery systems technically, has managed complex supply chains under production pressure, has led commercial negotiations with OEMs and tier-one suppliers, and has been in the leadership group for major brand exits. That combination is what GreenTech Industries needs as it transitions from proven R&D into industrial-scale operation.

Will Grocott brings a career spanning advanced manufacturing, battery technology, and high-growth business scaling, with a track record of turning technical capability into commercial delivery at international scale.

At GE Aviation, Will worked on JSF (Joint Strike Fighter) battery programmes, gaining early, deep experience in safety-critical battery systems built to aerospace specification. This foundation underpins GTI's approach to safety, traceability, and process discipline today.

At Johnson Matthey, he moved into the EV battery supply chain, working on high-performance battery programmes for McLaren and Ferrari, and ultimately leading the commercial process for the sale of Johnson Matthey's battery materials business. This gave Will visibility of both the technical and the financial side of battery value chains.

At Cummins New Power, Will served as Site Leader with full P&L responsibility, delivering 30% revenue growth during his tenure. He then moved to the National Composites Centre (NCC) as Head of Services, where he grew a services business by 6x, combining technical delivery with commercial growth.

After a period with Taron Consulting, Will joined GreenTech Industries in July 2025. His role spans programme delivery, corporate reporting, and scaling, ensuring that GTI's operational ambition is matched by the structure and governance needed to underpin it.